About chelsea

I'm a UX Researcher and Designer based in Austin, Texas, who brings a rare blend of creative intuition, rigorous research, entrepreneurial drive, and enterprise-scale execution to every project. With a proven ability to uncover deep user insights and translate them into products that deliver real business impact, I've built and scaled experiences that users love—and that move the needle.

I grew my own business from zero to six figures in revenue within my first year by relentlessly running user research cycles, listening to customers, and iterating products that solved their actual problems—not just what I assumed they wanted. That entrepreneurial lens means I understand what it takes to make the full engine run: from user needs to cross-functional alignment, resource constraints, and revenue outcomes. It fuels my willingness to take full ownership, wear multiple hats, and make informed decisions that balance user empathy with business realities.

My creative foundation as a professional stylist and photographer sharpened my eye for detail, visual storytelling, and human-centered aesthetics—skills that shine in crafting intuitive interfaces and compelling user journeys.

I cut my teeth in large, matrixed organizations like Apple and Salesforce, where I learned to navigate complexity, collaborate across global teams, and deliver polished work under tight deadlines. My time in experiential marketing and events honed my exceptional organization and attention to detail—ensuring nothing falls through the cracks, from stakeholder alignment to pixel-perfect execution.

Whether leading 22 in-depth interviews and 200k+ poll analysis to overhaul Mrs. Dow Jones (reducing 94% homepage dropoff and boosting tool downloads 25%), turning Optimyze from a broad wellness practice into a brand and specific niche that spoke to users, or driving research-informed design at the enterprise level with The Wittern Group, I excel at synthesizing messy data into clear JTBD frameworks, actionable personas, and high-impact strategies.

What sets me apart: I don't just research users—I empathize with the full ecosystem, from end-users to engineering, product, marketing, and exec teams. This holistic view lets me propose solutions that are feasible, scalable, and truly strategic.

I'm passionate about inclusive, ethical design that empowers people, and I'm excited to bring this multidisciplinary perspective to mission-driven teams building products that matter. Let's turn user truths into experiences that drive growth and delight—I'm ready to dive in.